Evolutionary Framework

Yury is currently the top-rated Wim Hof instructor in the world.

What is Conscious Cold Exposure?

Our modern life of convenience, temperature-controlled living spaces, and clothing has greatly affected our bodies' natural abilities and strength. No longer are our age-old physiological mechanisms triggered by temperature, causing us to lose our ability to tap into this powerful healing and energetic resource.

When we choose to go into the cold consciously, with intention, we strengthen our immune system, develop willpower, and reduce inflammation. Yury introduces the Evolutionary Framework — a powerful approach combining breathwork, cold exposure, sauna, and ancient practices to activate your body’s natural intelligence, regulate the nervous system, and evolve your physical, mental, and emotional resilience. Evolve Your Human Potential!

The Approach is rooted in eight powerful pillars

Breathing

Commitment

Cold Therapy

The cold is a teacher; it humbles you and keeps you honest.

Benefits of Cold Exposure

Cold water immersion directly triggers the sympathetic nervous system by causing a burst of epinephrine (aka adrenaline) to be released from the adrenal glands. Epinephrine increases the heart rate, pushing blood to the muscles; widens airways allowing more oxygen to be sent to the brain, and mobilizes blood sugars as an energy supply.

This stress cycle happens to us every day, at the dmv, traffic jams, subway, work, home, etc. By putting ourselves through the stress of cold water immersion we learn to use our breath to calm down and invoke the para-sympathetic nervous system that directly impacts our ability to effect the nervous system in our day to day lives.

Evolutionary Workshop with Yury

This workshop intended for beginners and seasoned practitioners.

All facets of Conscious Cold Exposure will be covered. You find out how oxygen and cold put beneficial stresses on your body, learn how the mind can be controlled, and engage in a variety of breathing and cold therapy activities.

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