Yury is a Wim Hof Method Instructor who trained directly with the legendary Wim Hof in an adventure of a lifetime in a Polish winter.   There he learned that going into the cold consciously smashes through the invisible walls of fear and anxiety, making you both stronger and healthier both physically and mentally.  

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Cold water immersion directly triggers the sympathetic nervous system by causing a burst of epinephrine (aka adrenaline) to be released from the adrenal glands. Epinephrine increases the heart rate, pushing blood to the muscles; widens airways allowing more oxygen to be sent to the brain, and mobilizes blood sugars as an energy supply. The release of cortisol keeps the system revved up until the threat is perceived to have passed and action is no longer required, and then the para-sympathetic nervous system takes over and returns the body to a resting state. This stress cycle happens to us every day, at the dmv, traffic jams, subway, work, home, etc.